Most of you know that, as well as write books and columns, I have two product ranges with Lovehoney.

Meet the new members of the supersex family: the ‘Soft Feel’ range.

This new range is great for:

Anyone who likes good quality sex toys that feel amazing on the skin and genitals.

Women who experience painful or uncomfortable sex.

So many women complain to me about feeling discomfort during sex, I wanted to create a range that worked especially well for you.

Painful sex affects all age groups, not just middle-aged women. There are many, many reasons why sex becomes uncomfortable and all the products in the range are ergonomically designed to take this into consideration.

They’re also made from body-safe, silky-soft silicone which feels great next to the skin.

Women and men 45+. It really is a case of ‘use it or lose it’ post 45 and these products work together to keep you satisfied sexually and to keep your genitals in good nick whether you have a partner or not.

All the products are kind to skin, rechargeable, quiet, easy to use and control, lightweight and comfortable to hold.

There are seven new products in the Supersex Soft Feel Range.

We’ve all had embarrassing moments in the bedroom – some worse than others.

Lots we laugh off at the time and don’t give another thought; others hang around, play on our mind and get magnified out of all proportion.

Feeling ashamed or embarrassed about something we’ve done sexually isn’t always a bad thing. Sometimes, it’s a pertinent reminder not to be talked or coerced into doing things we don’t want to do.

Other times, age-old double standards whisper in our ears, even if we know they’re outdated and unrealistic. Or a friend, parent or family member makes an unasked for judgement or comment which makes us feel bad about ourselves or our actions.